Swimming Pool Of Fame – Boss Solar
NATIONAL WINNER FOR MARKETING CAMPAIGN AWARD AT THE 2021 SPASA AUSTRALIA AWARDS OF EXCELLENCE
Gold Winner for Marketing Campaign Award Victoria, New South Wales and Australian Capital Territory, Gold Winner for NanoTek Award South Australia, Highly Commended for Marketing Campaign Award Queensland and South Australia, Highly Commended for New Product Award South Australia at the 2021 SPASA Australia Awards of Excellence
In its era of change, updating its management, communication and marketing strategies, Boss Solar was inspired to enter its ‘New Year, New Boss’ rebranding marketing campaign into the 2021 SPASA Australia Awards of Excellence, with outstanding results. The company took home Gold for the Marketing Campaign Award in Victoria, New South Wales, the Australian Capital Territory as well as in the national awards, and garnered a few high commendations across the other states. Boss Solar’s marketing Manager Madelyn Mills discusses the campaign with us, and why it is so deserving of such accolades. Boss Solar has been manufacturing solar pool heating products for more than 30 years, however despite its secure place in the market, the company has had little to no brand awareness. “This campaign was designed to pull Boss Solar from the shadows and introduce it to the industry,” Mills says. Throughout the year, the ‘New Year, New Boss’ campaign has taken effect through a multitude of social media platforms and
advertisements, along with community initiatives including sponsorship of a school in Nepal and a Paralympic athlete. “This allowed us to positively affect many people in the community while also promoting our brand to a wider audience.” Marketing stats across the board are proof of the multi-tiered campaign’s success, including a “200 percent increase in PR mentions, a 3000 percent increase in the number of people reached, a 400 percent increase in post engagement and a 100 percent increase in followers”.
Boss Solar is all about improving its customer outdoor lifestyle through high-quality, innovative and energy-efficient products. Established in 1991, the experienced company produces a range of solar products for pools and outdoor areas, from solar panels to manifolds, ancillary components and installation accessories. It is also the proud holder of SPASA Australia’s Climate Care Certification.